We believe high fashion and ethical living are a match made to last, ensuring a fair and positive relationship with our artisans. We see our role as not just designers, but as conservators, believing in the need to foster and preserve traditional skills and craftsmanship. Showcasing our artisans work from Scotland and Pakistan, Ala Mairi portrays heritage though timeless design.

Ala Mairi's designs combine hand-woven fabrics created by traditional artisans in Scotland with hand embroidered 100% silks by women in Pakistan, providing them with a dignified and sustainable livelihood. The expertise with which we create our exclusive fabrics results in luxurious garments which women cherish with a clear conscience.